Struggling to grow your email newsletter list without blowing your budget? You’re not alone—and I can help. I currently work with hundreds of brands to grow their lists at the lowest possible cost using a proven system of social media advertising, targeted email sequences, and custom AI integrations. Let’s talk about how I can help you do the same. I’m looking forward to showing you how!
At DigitalTreehouse, we're not just using AI: we're crafting the future of engagement.
Step into tomorrow’s marketing today.
10 Steps to Boosting Email Newsletter Subscriber Lists
Make Your Lookalike Audiences Even Smarter
Upload Your Newsletter Subscriber List to Facebook
Take your current newsletter subscriber list (emails) and upload it to Facebook. Facebook will then match your newsletter subscribers with actual Facebook and Instagram accounts. This is called a matched audience. Facebook owns Instagram so they can match on both networks.
Create a Lookalike Audience Based on Your Subscribers
Once Facebook has “matched” your list of emails to its actual users, you can then create what’s called a “lookalike” audience. This is where Facebook finds its members that are very similar to the people in your matched list. Basically, Facebook is finding all the people that would want to subscribe to your newsletter but aren’t yet subscribed.
Design a Compelling Advertisement for Your Newsletter
Create a compelling advertisement (image or motion graphic) explaining the benefits of joining your newsletter. Feel free to create a few different versions so you can test which one works best. See examples of motion graphic advertisements here.
Run Ads Targeting Your Lookalike Audience with Lead Generation Goals
Run this advertisement on Facebook targeting your new lookalike audience with the Facebook goal of LEADS. Ensure that you EXCLUDE your matched audience as you don’t want current subscribers to see the advertisement (since they are already subscribed). The ad will automatically run on Instagram as well since its part of the Facebook ad network.
Automate Newsletter Sign-Ups via Facebook and Zapier
Link your Facebook Ad account with your newsletter subscription software so new people that sign up via Facebook (and Instagram) are automatically subscribed. This can typically be done with a “ZAP” from Zapier.
Watch Your Subscriber List Grow Automatically
Now smile and watch the subscribers start automatically pouring in!
BUT WAIT…DON’T STOP THERE!
Build a New Matched Audience from Engaged Subscribers
Once you have 100 new subscribers (LEADS), you can create a NEW matched audience on Facebook. The difference is that this audience will be matched only to the people that (a) have seen the ad + (b) clicked submit on the form to subscribe. What does this mean? You’ve now created a matched segment of your original lookalike audience but now it’s only the people that have seen your newsletter advertisement and clicked sign-up.
Create a Smarter Lookalike Audience for Better Targeting
Using your new matched audience from Step 7, create a NEW lookalike audience of people who are most likely to sign up for your newsletter after seeing an ad. This is your SMARTER LOOKALIKE AUDIENCE.
Optimize Your Ads with the Smarter Lookalike Audience
Change the audience in your ads to your new smarter lookalike audience from Step 8. Be sure to exclude both your original subscriber list AND the matched audience from Step 7 (as these people are already subscribers). Now you’ve created an optimized audience of people that are most likely to sign up for your newsletter when seeing an advertisement on Facebook and Instagram. Your ads will be shown only to these people and anyone who clicks sign-up will be signed up for your newsletter. Plus, Facebook will continue to update your matched and lookalike audiences to improve them as more leads come in over time.
Celebrate Your Success and Scale Your Strategy
Ask for a promotion because you’ve just created a newsletter subscriber generating machine.
Additional Services
Beyond our innovative AI tools, DigitalTreehouse offers a suite of comprehensive services designed to further enhance your marketing efforts. From email management to AI consulting, we're here to ensure your brand stands out in a crowded digital landscape.
Landing Page and Website Creation
Capture your visitors' attention from the first click. Our conversion-optimized landing pages and websites are designed to turn interest into action, reflecting your brand's essence and value proposition. Websites include
Newsletter / Webinar Lead Generation
Despite the rise of new communication channels, email remains the most effective way to reach and engage customers. Grow your email list with targeted social media lead advertising. Our service leverages powerful social platforms to attract and capture high-quality subscribers for your newsletter.
Social Media Advertising
Are you struggling to stand out in the crowded digital marketplace? Our social media advertising services can help your business cut through the noise and reach your ideal customers with laser-focused precision.
Discover how our Additional Services can transform your marketing efforts.
Contact us to learn more and get started.
Our Legacy, Mission, and Global Team
At Digital Treehouse, Our Journey is Defined by Innovation and Excellence.
Brand History & Mission
Born from a vision to redefine marketing through innovation, DigitalTreehouse stands at the intersection of tradition and technology. Our mission is to empower businesses by integrating advanced digital marketing techniques with cutting-edge AI, ensuring not just better results but also optimizing costs. We believe in making top-tier marketing accessible, leveraging AI to unlock new possibilities and efficiencies for our clients.
Scott McIntosh, Our Founding Visionary
With over a decade of pioneering in advanced digital marketing across the globe, Scott McIntosh embodies the spirit of innovation that drives us. His expertise spans across continents, bringing a wealth of knowledge and a unique perspective on how to harness the power of AI to elevate marketing strategies. Under his leadership, we're not just following trends; we're setting them.
Our Global Team
DigitalTreehouse is powered by a diverse team of experts from around the world. Each member brings a specialized skill set, united by a common goal: to deliver the best possible results at the most efficient cost. By blending global insights with the latest AI technologies, our team ensures that every campaign is not just targeted but also transformative.
